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Experience Matters, the New Landscape of Customer Behaviors

December 22nd, 2020

2:00 pm PST

We have all heard the saying, walk a mile in their shoes. Do we do that with the customer? Or do we as companies demand we wear only our own. In this episode of TABLEtalks, we discuss how the customer has changed, and how a tip from the past may be the key to the future of customer experience. 

Join Matt Crocker and April W Sullivan as they chat about the need for a revolutionary customer experience and how TABLE can help you achieve that goal.

TABLEtalk Topics

The ever-changing customer

What your customer needs today will be different from tomorrow. Are you well-positioned to adapt?

Your journey VS their journey

Is your customer journey map crafted from your perspective or the customers? The difference? Massive.

The weaving of journey and empathy

A journey map is only the start if you want to KNOW your customer

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Meet Your Hosts

Matthew Crocker

Marketing Director

Marketing, training, and sales have been a vital part of Matt’s work portfolio for nearly two decades. From his early days at Sony Electronics to his time at Samsung and other industry tech giants, Matt has honed his ability to deliver a quality experience to customers and build motivated and empowered teams. Now the Director of Marketing at TABLE, Matt is focused on helping businesses and organizations get the most from a digital-first world through excellent experiences.

April W Sullivan

VP Marketing

April specializes in growth and acquisition for new startups. April also runs the digital agency MangoDrop, and is an investor and advisor in small startups and nonprofit organizations. Previously, she was the Director of Product and Marketing for Fitlab, a VC that partners with iconic athletes and sports brands. In addition, April was the Marketing Director for Renren’s Real Estate Technology Group, which is made up of Chime Technologies, Geographic Farm, and Sindeo; Global Marketing and Developer Community Manager at SmartThings (acquired by Samsung).

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